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Food, Fun, Fishing, Golf, Boating, Business - It's All Here!
  Besides The Possibility Of Only Paying 4% Total Commission, Why List With Us?

Our best answer is:

Since 2004, Melissa brought more buyers to the closing table in Lake Placid, Sebring, Avon Park, Lorida & Venus, than any other broker or agent in the entire area.

Her buyers purchased nearly 500 homes during that period. The rest of the few hundred brokers and agents in Highlands County were well behind. Melissa was the #1 Selling-side agent in the entire area, so you'd be listing with a GREAT agent and your listing team will also include Zack (our youngest and very eager agent) and Dan, the Broker/Owner of All About Realty.

FYI - Speaking of teams, don’t be fooled by “teams” touting disingenuous statistics. Some agents have large teams that mass all their statistics under a single person. Not a horrible thing except in some of these cases the person claiming the sales didn’t do anything with the deal – the agent was changed to one team member well after the sale. That seems like trickery to us, but that's the way it is. Melissa wrote EVERY contract and worked with every client listed in her statistics.

Click Here For A BIG List Of Recently Sold Properties!

Real Commission Savings Example

Any agent can stick a sign on your lawn and put your home for sale in MLS, but we work hard and spend a LOT on advertising to bring you buyers. Your total commission is only 4% if Melissa or Dan or Zack work with a buyer who purchases your home when you list with us. We sell about half our own listings so your chance of a 4% total commission is about 50%!

Most home buyers - especially with the amount of out-of-town buyers we have in our area - start their search online and we have a comprehensive Web strategy to sell your home. We get an amazing amount of buyer leads for Sebring & Lake Placid from the top 4 real estate sites (Zillow,, Trulia and We also feature our listings on those sites and we are featured agents (you'll see us popping up all over the place if you search). Our Website is highly placed with Google, Yahoo and Bing (and literally over 100 other search engines and directories).

We also do traditional print advertising - such as our big ads each month in the Highlands Homes magazine - among many other things (more listed below).

We offer our buyer clients a rebate of our commission (this can “buy” loyalty to give us a chance to work with more buyers). We are not greedy and make up for our better rates through volume.

NOTE: No matter which commission structure you can choose below, if your All About Realty agent (or listing team) sells your home, the total commission is only 4%. So, we make more money when we SAVE you money - a good arrangement for everyone!

Everyone talks commission but few talk about commission SPLIT. Many brokers do not split the commission equally (if they keep more for themselves it can make your home less attractive to other agents and brokers). We have always split at least equally from the day we opened. Make sure you ask any agent you consider listing with how they split the commission.

1) We can charge 5% TOTAL commission and we’ll keep 2.5% for ourselves and offer 2.5% if an agent other than your All About Realty listing agent (or team) brings a buyer. Many brokers will charge only 5% but quite a few keep 3% for themselves and offer 2% to agents in other brokerages. This can hurt your chances of selling - you want your listing agent to provide agents from other brokerages as much incentive as possible to show and sell your home.

2) We can charge 5.5% TOTAL and keep 2.5% for ourselves and offer 3% to cooperating brokers – as much or more than most anyone is offering agents outside their office, and it’s still a low commission (this is the structure we recommend).

NOTE: We tracked the sale of non-foreclosure homes (ours and other brokers) and saw most were offering 3% to the agent who brought a buyer. We then tracked the showings on our homes. Our sellers with homes who were offering 3% versus 2.5% were being shown significantly more and it resulted in more sales. It is sad but true: agents are looking at what is being offered to them to determine which homes to show and 1/2% does make a difference.

3) We can charge 6% TOTAL and keep 2.5% if we sell it and offer 3.5% to cooperating brokers, making your home VERY attractive to the other area brokers and agents. There are a lot of agents who sell a home or two per year and they may want to maximize their commission. I am not a big fan of this type of strategy from an agent's point of view (I think agents should show the best homes - period), but it is reality.

We can offer lower commissions because we don't pay significant franchise fees and keep non-marketing costs down (in other words, we spend money on technology and advertising, not overly fancy offices and inflated franchise fees). That is our competitive advantage. Of course, the large franchise's competitive advantage is having a "name," but these days, that doesn't mean much. All the data is available to every agent and it comes down to the individual agent and broker. Large chains may also have many agents, but that also means they have MANY listings - yours can get "lost."

Another important thing to consider is: The large brokerages have MANY agents with very little experience and marketing dollars, so it's very likely you could get stuck with one of them. That may sound a bit harsh, but many agents work part time and do not spend on advertising - that is a simple fact. Also, the top 10% of the area agents sell the vast majority of the homes - so why not utilize a top agent?

Of course, there are some very good agents at the large franchises and they can offer you great service and great marketing, but it's very difficult for them to offer ALL that and still save you money. But we can, so call us today for a listing appointment - you'll be glad you did! Virtual Tour Page. See how great we can make YOUR home look (virtual tour will be in MLS, on Facebook, Youtube, on our site, Zillow, and other real estate sites.

If you want to discuss listing with us, Email to set up a listing appointment or you can call us at any time at: 863-441-2986 or 863-414-0009. Ask for Melissa or Dan.

We've use and/or have utilized these publications:

  • Homes Of The Heartland
  • Heartland Showcase Of Homes
  • Real Estate Source
  • Highlands Today/Tampa Tribune (colorful, full-page news ads!)
  • The News Sun (Gold Partner)
  • The Home Shopper
  • The Coffee News
  • The Journal

    We're constantly refining our advertising. Some of the things we've done include ads in a variety of newspapers, specialty publications and supplements. The Chamber Of Commerce (flyers, business cards and via their Web Page with a display ad that link to our Web site). The billboard near the Citgo Station between Lake Placid and Sebring on US 27 for several years. The Royal Palms bowling center overhead Monitors. We utilize Virtual Tours on some homes to get more attention.

    We do quite a bit of seasonal and special advertising. For example, we took well over 40 classified ads in small newspapers up north during the cold spells in 2010.

    We have a TV commercial we sometimes run (on many spots on ESPN, Golf Channel, & more) in South Florida and South West Florida - another way we’re doing our best to “pull” buyers into the area!

    But, our Web strategy is our most powerful tool. More and more buyers search Online, especially people from out of town (where most buyers now come from). Our is one the highest visited sites in the county – not just in terms of real estate, but ALL sites. We get several thousand visitors each month - just like you. We are highly ranked and advertise on major search engines such as Yahoo, Bing, Google and more.

    We also advertise on top real estate Web sites like,, YahooRealEstate, and

    One of the best things we offer is that ALL our Realtors are mature and dependable. We have sold HUNDREDS of properties with no complaints (you can check complaints at the State Of Florida - see below). We have agents with home inspection experience, investment experience (your home is often your BIGGEST investment – we treat it that way), all our agents now have owned their own business, and all work to keep a detailed knowledge about our area’s market.

    Is this too good to be true? Well, if it is, you can walk away from the listing agreement at any time with no cancellation fees and long waiting periods (read the "fine print" with any broker!). We're that confident you'll be happy.

    So, if this all sounds good, contact us and we'll try to get as much as you can for your home or land - you won't be sorry! Email to set up a listing appointment or you can call us at any time at: 863-441-2986 or 863-414-0009. Ask for Melissa or any other great agent at All About Realty.

    Real Estate Links

    We've sold hundreds of properties and we have not had a single complaint - that's because we work hard and are ethical! Feel free to check with the State Of Florida Real Estate Commission to check on ANY agent (including us!).

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